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  [  January 24, 2000  ]     To HTML... or Not to HTML?
THAT is the question. At least that's the question I've been getting over the last few weeks from readers who want to know how to use HTML in their email promotions for optimal results. So I thought this would be a good week to address the non-copy components that make up an effective and well-designed promotion. ... »

  [  January 3, 2000  ]     Troubleshooting Your 'Unsubscribes'
We've spent a good deal of time over the last few weeks reviewing how to capture a new prospect's attention through email. But what about those valuable current customers and subscribers who feel your emailed newsletter or update service is no longer worthy of their receiving it? The folks who, for whatever reason, take the final plunge and send back those dreaded "unsubscribe me" messages? How do you handle them? ... »
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